What good is well-written and captivating copy if your audience cannot find your products and offerings? This is where keywords come into play. Keywords are vital components of strong SEO.
It’s important to be strategic about where and how you use keywords, otherwise you are confusing Google and ultimately not ranking the way you are trying to.
If your customers are adding items to their online shopping cart, and then exiting your website before making a purchase, it doesn’t mean you should give up. Here's 5 solutions.
Let’s say you have deep domain expertise and want to show it off, so you’re writing weekly blogs on your site. This is a perfect way to stay relevant and gain trust with your customers. But, great content is only great if people can find it.
I interviewed an expert in Product Copy, Janna Epstein, about how to write successful product copy. Here is the essential information that I gathered from our conversation.
Effective branding is essential to brands that will stand the test of time. Creating a strong, cohesive brand identity across all marketing strategy is crucial to a company’s success.
Writing blogs are invaluable to your website, helping foster brand awareness, and brand identity, offer opportunities to strengthen SEO, and help position your company as an industry leader.