Content

When we create a piece of content, there are several factors we must take into consideration to ensure that it will effectively meet our needs. Writing an engaging piece that strongly communicates our messaging to our audience is one of the more creatively driven concepts we can employ. On the more technical side of content […]

SEO optimized press releases can be extremely effective for your marketing operation in helping to boost your company’s online visibility and rankings in the SERPs —  that is, when they are done right. So, in addition to writing a press release for the right reasons, there are certain SEO techniques you should employ to amplify […]

What good is well-written and captivating copy if your audience cannot find your products and offerings? This is where keywords come into play. Keywords are vital components of strong SEO.

It’s important to be strategic about where and how you use keywords, otherwise you are confusing Google and ultimately not ranking the way you are trying to.

If your customers are adding items to their online shopping cart, and then exiting your website before making a purchase, it doesn’t mean you should give up. Here's 5 solutions.

Let’s say you have deep domain expertise and want to show it off, so you’re writing weekly blogs on your site. This is a perfect way to stay relevant and gain trust with your customers. But, great content is only great if people can find it.

I interviewed an expert in Product Copy, Janna Epstein, about how to write successful product copy. Here is the essential information that I gathered from our conversation.

Press releases may feel like something from the past, but they’re definitely still relevant to our day and age and especially to the growth of your SEO strategy.

We’ve been thinking about it, and we want to tell you guys a few things you need to know about SEO, especially keywords!