How to Use Keywords in Your Product Copy to Amplify Content and SEO Strategy

What good is well-written and captivating copy if your audience cannot find your products and offerings? This is where keywords come into play. Keywords are vital components of strong SEO.

What is Keyword Cannibalization and How to Fix the Issue

It’s important to be strategic about where and how you use keywords, otherwise you are confusing Google and ultimately not ranking the way you are trying to.

5 Solutions for Cart Abandonment

If your customers are adding items to their online shopping cart, and then exiting your website before making a purchase, it doesn’t mean you should give up. Here's 5 solutions.

Why Keywords Are Important

Let’s say you have deep domain expertise and want to show it off, so you’re writing weekly blogs on your site. This is a perfect way to stay relevant and gain trust with your customers. But, great content is only great if people can find it.

How to Write Effective Product Copy

I interviewed an expert in Product Copy, Janna Epstein, about how to write successful product copy. Here is the essential information that I gathered from our conversation.

5 Things You Need to Know: Blogs & SEO

We’ve been thinking about it, and we want to tell you guys a few things you need to know about SEO, especially keywords!

How to Create A Powerful Voice to Help Your Brand Stand Out

Effective branding is essential to brands that will stand the test of time. Creating a strong, cohesive brand identity across all marketing strategy is crucial to a company’s success.

What are the Key Elements of Effective Product Copy?

You should never overlook your product copy! In this article, we outline the essentials of strong product copy to drive higher conversions

4 Reasons Why Writing Blogs Are Crucial for Your Website

Writing blogs are invaluable to your website, helping foster brand awareness, and brand identity, offer opportunities to strengthen SEO, and help position your company as an industry leader.
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