SEO

A Basic Guide To Meta Titles And Descriptions

Making Sense of MetaData: A Basic Guide to Meta Titles And Descriptions

When we create a piece of content, there are several factors we must take into consideration to ensure that it will effectively meet our needs. Writing an engaging piece that strongly communicates our messaging to our audience is one of the more creatively driven concepts we can employ. On the more technical side of content […]
Disavow Tool

When Should I Disavow Backlinks?

Backlinks are a key factor of an effective SEO strategy, helping enable stronger website rankings for your company. Businesses can leverage backlinks from higher domain authorities to grow and improve their presence in the SERPs which is integral to overall enhanced performance of your company. We are not going to go into too much depth […]

What is Keyword Cannibalization and How to Fix the Issue

It’s important to be strategic about where and how you use keywords, otherwise you are confusing Google and ultimately not ranking the way you are trying to.

Why Keywords Are Important

Let’s say you have deep domain expertise and want to show it off, so you’re writing weekly blogs on your site. This is a perfect way to stay relevant and gain trust with your customers. But, great content is only great if people can find it.

5 of Our Favorite WordPress Plugins

Plugins on any software are meant to enhance the functionality of and add features to your website or project. WordPress, a platform for websites, offers a multitude of different plugins.

How to Write Effective Product Copy

I interviewed an expert in Product Copy, Janna Epstein, about how to write successful product copy. Here is the essential information that I gathered from our conversation.

Robots.txt: What it is, Why You Need it, How to Set it Up

Getting too many requests from Google crawlers? You need to start utilizing robots.txt (also known as robots exclusion protocol or standard). Tweaking this source code for your website pages is a very easy, simple, and quick way to up your SEO game. 

6 Benefits of Hiring an SEO Expert

The cost of not having SEO strategies in place is more than if you hire an expert. Read the benefits of hiring an expert now.

What You Need to Know About Alt Tags

What you need to know about alt tags: what they are, why you need to do it, and how to add one in WordPress. Check it out now!
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