Social

Last week we discussed social media marketing techniques, strategies and ideas business should employ for the social behemoths of LinkedIn and Instagram, two vastly different social platforms that also each cater to different sectors of business. LinkedIn’s professional and corporate platform brilliantly suits B2B businesses’ marketing needs, while Instagram is the ideal platform for B2C […]

There’s simply no denying it. Social media is an incredibly powerful influence in today’s digital-first world and it is vital to have an online presence. Besides helping everyday people exponentially widen their social networks or enabling others to become influencers for brands and grow impressive followings, it can be an invaluable tool for your business, […]

Yes, social media continues to seemingly become more complicated and complex almost on the daily, with new apps popping up constantly with even more challenging algorithms to conquer. But we are now in 2021, and your brand should not only have a social media presence these days, you should also know how to take advantage […]

The social media universe offers powerful opportunities for connection and engagement with your audience. We all know how effective social media campaigns can be in terms of its impact on companies’ performance and growth, but how can we drive campaigns that transcend the digital noise to truly reach our customers? The answer is by understanding […]

The idea with brand ambassadors is that your company finds users who actually love your products, who are buying them, and are hashtagging or tagging your band in their posts. 

Videos have become the most-shared type of content and are a key way for businesses and brands to increase their engagement, convert users, and build brand awareness.

Social Media Influencer Marketing: How Much Does it Cost and is it Worth it?