Search Engine Optimization (SEO) improves your website by bringing up your ranking on the search engine result pages (SERPs). In order to get the best results from your website, you have to use SEO techniques properly. Some people think that hiring a professional SEO person is costly, but that’s not true. The cost of not having SEO strategies in place is more than if you hire an expert. Using other marketing methods without SEO is going to cost you more in the long run, because you won’t be able to reach your company’s potential. You would be surprised at the amount of businesses that don’t pay enough attention to their SEO strategy, and thus never get onto the screens of a majority of their audience. The worst part is that a lot of people don’t even realize how much SEO matters to their website and their business’ health until they’re so far into the gutter.
1. An Expert Knows Best
Digital marketing is essential to your online business, but SEO is one element that isn’t the easiest thing to figure out. If you’re a business owner who has a lot on their plate, you might not have the time to learn all about it, and learn quickly. Hiring an SEO company means you're paying for the expertise and the time it took them to learn everything they do about SEO. SEO is also always changing, and your SEO expert will, or should be, up-to-date on everything new, from different algorithms to keywords. If you did SEO by yourself without the breadth of knowledge they have, you could be leaving small mistakes that have a huge impact on your website’s performance. An expert eliminates all of these.
2. Focus on Your Business
Hiring an SEO firm will allow you to focus on your business as opposed to the backend parts of your website. Keep in mind too that this doesn’t have to be a full time person. You can explore hiring an SEO consultant instead. There’s SEO agencies, or digital marketing agencies you can outsource work to who have their own SEO experts. Plus, it’s good to grow your team along with your business. You cannot do everything by yourself, otherwise you would probably not be human. Reducing the amount of work on your plate is an activity you want to invest in as a business owner.
3. Improve Your Chances of Reaching Potential Customers
If you’re reaching your potential as a company, then you’re making more sales and higher profits. If you’re an online business, then you rely heavily on your website, social media, etc. so you need to have SEO at the forefront of your mind. If it isn’t on your priority list, then your website will suffer and therefore your sales will suffer. The best way to increase your reach alongside traditional marketing methods is by using the proper SEO tools. A key part of SEO is that you’re building organic growth, as opposed to all of the paid advertising. You’re doubling your chances of getting a customer by adding in organic growth.
4. Measure Results
Internet marketing is booming, and with it is the ability to track what your customers are doing. You can see how long they’ve been on a web page for, what pages they exited your site from, and more. SEO experts can measure your results for you in a way that’s helpful for your company’s specific goals. You may not know what you’re looking at or looking for but they do. They can tell you where to make improvements or make them for you, depending on what level of SEO services you’re in need of. They also know it’s about the long game and that Google doesn’t automatically register the changes you've made. They can give you a realistic run down of how things are going and where they're headed.
5. Tips on Content
SEO experts will know what content people want to read about, and what keywords you should be putting on your web pages or blogs. It could be nice that you’re writing purely to help your audience, but you don’t want to write blindly. It’s always better if you are targeting your audience with words they are actually searching for. Keywords make sure you're casting a wide net.
6. Full Service Agencies Give You More
A lot of digital marketing agencies specify in SEO, but there are also agencies who are full-service. If you hire a full-service company that has an SEO expert on staff then you’ll get even more than SEO if you need it. Check out our recent article about why you should hire a marketing agency to learn more.
Reach out to us at Firon Marketing for a free marketing audit, no strings attached!