Marketing

Why You Should Remember to Invest in Your Brand

Alexander Jordan
January 21, 2020

You may think it’s more worthwhile to focus solely on your product development versus your brand’s style, personality, and overall awareness. I’m here to burst your bubble, but in a good way. Just as it’s absolutely necessary to invest in improving your product, it’s equally important to invest in your brand awareness.

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Marketing

What is Keyword Cannibalization and How to Fix the Issue

Derick Michael
January 16, 2020

It’s important to be strategic about where and how you use keywords, otherwise you are confusing Google and ultimately not ranking the way you are trying to.

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Sales

The Benefits of Getting Reviews For Your Products

Derick Michael
December 27, 2019

In a nutshell, reviews are vital for your products because it builds confidence in your potential customers and leads them to choose your product over others.

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Sales

A Guide to Tracking Inventory from POS to Online Marketplace

Athena Isihos
December 13, 2019

You’ve got a big business going - you’re on Amazon, have your own eCommerce platform, have ten retail locations, and sell to a department store. Sweet! Except how do you consolidate the inventory across all of these different selling places?

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Marketing

A Breakdown of Digital Marketing Attribution

Adrian Solleza
November 22, 2019

Digital marketing is all about building a relationship, and your clients are interested in seeing which parts of that ramp to conversion were most impactful. It’s just that there are many ways to differentiate, as a marketing company, the answer to that. 

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Marketing

Digital Marketing: Agency vs In-House

Alexander Jordan
November 15, 2019

With the boom of digital marketing, there’s been a shift away from utilizing in-house teams to hiring outside agencies. Are you wondering why you should use a digital marketing agency instead of an in-house team? Good, because I’m going to tell you.

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