Digital 101

Why we do what we do.

Digital Marketing: Agency vs In-House

With the boom of digital marketing, there’s been a shift away from utilizing in-house teams to hiring outside agencies. Are you wondering why you should use a digital marketing agency instead of an in-house team? Good, because I’m going to tell you.

How to Use Keywords in Your Product Copy to Amplify Content and SEO Strategy

What good is well-written and captivating copy if your audience cannot find your products and offerings? This is where keywords come into play. Keywords are vital components of strong SEO.
Marketing Person Graphic

Should you Hire a Marketing Agency or a Marketing Person?

We’re on the side generally of hiring a team as opposed to having one person for everything, and we'll tell you why.

Brilliant Ways to Build an Email List from Scratch

Building an effective email list is crucial to running to a successful business operation, but how do we go about creating one?

What is Keyword Cannibalization and How to Fix the Issue

It’s important to be strategic about where and how you use keywords, otherwise you are confusing Google and ultimately not ranking the way you are trying to.

How to Write Effective Product Copy

I interviewed an expert in Product Copy, Janna Epstein, about how to write successful product copy. Here is the essential information that I gathered from our conversation.

Why Keywords Are Important

Let’s say you have deep domain expertise and want to show it off, so you’re writing weekly blogs on your site. This is a perfect way to stay relevant and gain trust with your customers. But, great content is only great if people can find it.

Mobile Marketing for 2021

We’re seeing more of what has been dubbed “m-commerce.” This type of display for businesses as well as search and purchase for consumers changes the landscape for digital marketing into mobile marketing. 

5 of Our Favorite WordPress Plugins

Plugins on any software are meant to enhance the functionality of and add features to your website or project. WordPress, a platform for websites, offers a multitude of different plugins.
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