Digital 101

Why we do what we do.

Paid Search

Paid Search Terminology 101

If you want your business to be competitive in ecommerce, it is imperative that you include paid search in your overall marketing strategy.. This advertising paradigm is a key aspect to online advertising and a crucial part of your marketing operation as a whole. Integral in your success and performance in ecommerce, paid search offers […]
Top signs your website is outdated

Top signs your website is outdated for 2021?

Your website is an essential platform to your business, creating a direct channel of sales and revenue, as well as an outlet for communication with your audience. If you have noticed that your sales have started slowing down, or your website analytics are poor, these could be signs that you need to update your website.  […]
Social Media Strategy

How To Cultivate A Competitive Social Media Strategy

Yes, social media continues to seemingly become more complicated and complex almost on the daily, with new apps popping up constantly with even more challenging algorithms to conquer. But we are now in 2021, and your brand should not only have a social media presence these days, you should also know how to take advantage […]
Social Media Data

A Guide to Social Media Analytics and What Data Really Matters

The social media universe offers powerful opportunities for connection and engagement with your audience. We all know how effective social media campaigns can be in terms of its impact on companies’ performance and growth, but how can we drive campaigns that transcend the digital noise to truly reach our customers? The answer is by understanding […]
Email Marketing

Top Reasons Why Email Marketing Is a Must in 2021

Connecting with and building stronger trust and relationships with your audience is always at the forefront of your marketing objectives as a company. And while each channel of marketing offers its own value to help you reach customers and enhance engagement, you may not always realize that one of the best strategies you should be […]
5 reasons to hire a marketing agency

5 Reasons to Hire a Marketing Agency

So, you know you want to take your digital marketing performance to new heights of growth and success, but not quite sure exactly how to get there. Digital marketing in and of itself is complex and  multifaceted, and when you break down all of the different components of digital marketing you will need from SEO […]
Build Marketing Team

How to Build and Organize a Marketing Team

In the past digital marketing may not have been considered essential to the growth and success of companies, but in today’s digital-first world, it is by far a different story. From establishing a brand identity and voice that will be identifiable amongst your competition and generating traffic and conversions, to helping your audience find your […]

Digital Marketing: Agency vs In-House

With the boom of digital marketing, there’s been a shift away from utilizing in-house teams to hiring outside agencies. Are you wondering why you should use a digital marketing agency instead of an in-house team? Good, because I’m going to tell you.

How to Use Keywords in Your Product Copy to Amplify Content and SEO Strategy

What good is well-written and captivating copy if your audience cannot find your products and offerings? This is where keywords come into play. Keywords are vital components of strong SEO.
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