Digital 101

Why we do what we do.

Robots.txt: What it is, Why You Need it, How to Set it Up

Getting too many requests from Google crawlers? You need to start utilizing robots.txt (also known as robots exclusion protocol or standard). Tweaking this source code for your website pages is a very easy, simple, and quick way to up your SEO game. 

5 Mistakes Startups Make

You’re starting up, you’re really excited, and admittedly you don’t know what you’re doing. Well, you know some things… but not everything. Here's 5 mistakes startups make.

Mobile Marketing for 2021

We’re seeing more of what has been dubbed “m-commerce.” This type of display for businesses as well as search and purchase for consumers changes the landscape for digital marketing into mobile marketing. 

How to Write Effective Product Copy

I interviewed an expert in Product Copy, Janna Epstein, about how to write successful product copy. Here is the essential information that I gathered from our conversation.
What Is Paid Acquisition

What is Paid Acquisition?

One of the best ways to gain visibility, leads, and customers is through paid acquisition. So, what exactly is paid acquisition?

5 of Our Favorite WordPress Plugins

Plugins on any software are meant to enhance the functionality of and add features to your website or project. WordPress, a platform for websites, offers a multitude of different plugins.

Why Keywords Are Important

Let’s say you have deep domain expertise and want to show it off, so you’re writing weekly blogs on your site. This is a perfect way to stay relevant and gain trust with your customers. But, great content is only great if people can find it.

The Power of Google Analytics

Google Analytics is an awesome, free tool to help you track crucial data from your website. Learn more about the power of Google Analytics now.

5 Solutions for Cart Abandonment

If your customers are adding items to their online shopping cart, and then exiting your website before making a purchase, it doesn’t mean you should give up. Here's 5 solutions.
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