Engineer Scalable Growth: Marketing Strategies Executed

Decreased App Install CPA by over 40%

Increased Conversion Rate by over 47%

• Incorporated new targeting to reach our highest-quality audience on Meta.
• Utilized influencer creatives and video to build social proof and improve the authority of our direct-response app campaigns.
• Tested various ad creatives and audiences to increase relevance, engagement, CTR, and conversion rates.

Blended CPL hit target KPI

CPC decreased below industry benchmarks

• Conducted a thorough analysis of the client’s paid search efforts to identify areas of inefficiency and high CPL.
• Implemented automated bidding strategies aligned with target CPA to leverage Google’s machine learning capabilities effectively.
• Introduced dayparting to adjust bids during peak conversion hours, maximizing advertising response and improving ROI.

3.2 million increase in impressions

• Switched from purchase-optimized campaigns to awareness ones on Meta resulting in a huge impression increase and more foot traffic to physical stores on targeted key locations.
• Focused efforts on the Brand campaign for Google Ads to further support the goal of awareness while keeping purchase ads alive.

693% increase in ad clicks

• Utilized what’s working well on their organic posts and used them as the content to boost, resulting in a massive increase in link clicks on Meta.
• Location targeting was narrowed down to the areas where the product is readily available.

Profitable CAC at $30

• Implemented Performance-Max campaigns.
• Regularly refreshed keywords and ad messages to keep campaigns engaging.
• Used detailed, product-aligned creatives to boost conversion likelihood.

Increased Purchases by 360%

645% Boost in Revenue

• Focused on strategic shifts in audience targeting and retargeting efforts.
• Revamped ad content to enhance marketing performance.
• Exceeded target ROAS

Decreased Acquisition Costs by 40% within 120 Days of Launching Campaigns

• Implemented Performance-Max & Google Shopping to Test New Products and Improve ROAS
• Refined Products in GMC to Maximize Ad Delivery to Only the Best Products

CAC reduced by 43%

Increased scheduled appointments by 38%

Increased closed deals by 36%

• Refined keywords and optimized ad creatives led to a significant improvement in lead quality.
• Executed strategic initiatives aimed at reducing the Customer Acquisition Cost (CAC).

5.5k increase in link clicks

56% decrease in cost per lead

11x ROAS

• Leveraged the power of native Facebook lead forms.
• Continuous creative, messaging and form format testing to achieve desired results.

30% decrease in cost per lead

150% increase in closed-wons

50.5% decrease in cost per closed-won

• Google Ads messaging optimization to increase ad relevance and leads.
• Keyword clean up – eliminated irrelevant search terms matched on the existing campaign keyword list.

Increased leads by 475%

Decreased cost per lead by 29%

• Hypertargeted audience settings paired with highly relevant creative messaging.
• Took advantage of the power of Meta lead form ads.

1.7k increase in leads – with 11% decrease in spend

95.4k increase in impressions – with 11% decrease in spend

• Creative & messaging testing on Meta to optimize performance and drive more volume
• Tested new images and ad copy to determine best-performing combinations for a lower CPL

63% cheaper cost per lead than Meta

3.3k leads produced within less than a month

• Proper keyword research and match type use to get highly relevant searches.
• Highly rated ads done by maximizing all possible ad assets and implementing relevant messaging.