Website Design & Development
Firon provided FantasyGuru, Elite Fantasy, and Elite Sports Betting with an entire revamp of each of their websites utilizing WordPress and WooCommerce in order to give their customer base a modern and mobile-friendly experience.
A portion of Elite Fantasy’s website was dedicated to sports betting news. It is not within Facebook Ads policy guidelines to endorse betting related information. So, Firon made the betting portion of Elite Fantasy’s site into a separate entity: EliteSportsBetting.com. This enabled Firon to utilize Facebook Ads for EliteFantasy.com because it was then within Facebook Ads’ guidelines.
In today’s world, all websites need to be mobile friendly in order to engage with the widest audience possible. A major issue with FantasyGuruElite.com and FantasyGuru.com was that it lacked mobile responsiveness. To solve this, Firon redesigned the content display to be a vertical news feed with clear categories in a top menu bar and key promotions above the fold.
Videos, podcasts, and embedded tools on Elite services websites are a huge source of value and entertainment to their subscribers. These products are hard to find elsewhere and truly make Elite a unique one-stop-shop. Firon enhanced the utilization and accessibility of these technological resources to better engage with their clientele.
A substantial revenue driver for all modern media outlets is branded merchandise for its followers to show support. Using WooCommerce technology, Firon added a dynamic store integrated with ShipBob for automatic fulfillment. The subscription purchase technology was also transferred to WooCommerce, so that a subscriber no longer had to re-enter their billing information when checking out with their new Elite swag.