5.6x Social ROAS | 1.6% Social CTR | 20% Email OR | 1.3% Email CTR | 12.1k New Followers | 550% Increase in Organic Traffic
Across all digital channels, Firon has expanded Elite Fantasy’s marketing efforts in order to acquire new users and engage their current customer base. Using custom emails to cater to each sports fan, automations have been set up to ensure subscribers are in the know of all the major tools and optimizers Elite Fantasy offers. Firon has created, implemented, and advanced programmatic and social ads for each sport, driving traffic to their website and keeping ROAS positive. On the social media stage, Firon has more than doubled Elite Fantasy’s number of followers by posting daily updates related to sports news and featuring multiple subscribers’ daily fantasy winnings per week. Firon has also grown Elite Fantasy’s organic website traffic by over 500%, continuously monitoring and optimizing traffic and keywords to successfully reach page 1 of Google search pages. Firon has managed and continues to manage giveaways and contests such as a March Madness Million Dollar Bracket Challenge to engage current users and gain new ones. The entire suite of digital tools that Firon uses to boost Elite Fantasy’s success is evaluated, enhanced, and expanded constantly to ensure the highest level of engagement and conversion.