5.3x Social ROAS | 1.2% Ads CTR | 20% Email OR | 4% Email CTR | 892% Increase in Organic Traffic
Across all digital channels, Firon has expanded FantasyGuru’s marketing efforts in order to acquire new users and engage their current customer base. Custom emails are sent daily to subscribers with NFL news along with intermittent promotions for both current and old subscribers to maximize engagement and also re-engage ex-subscribers from the past that aren’t aware of FantasyGuru’s new and improved mobile friendly website. Firon has more than doubled FantasyGuru’s social media followers by posting daily updates that drive traffic to their expert content. FantasyGuru’s content is all about seasonal fantasy sports, and so through programmatic and social ads, Firon has created ads ahead of the NFL and MLB seasons in order to capture sports fans for the entire season. Firon continuously monitors and optimizes traffic and keywords in order to result on the first page of Google search pages, which has boosted FantasyGuru’s organic traffic by over 800%. With efforts to constantly engage current users and acquire more, Firon has managed FantasyGuru’s free giveaways and contests such as the “12 Days of Christmas”, which featured high value sports memorabilia and resulted in 450+ new emails within one week. Overall, with the entire suite of digital channels managed by Firon, we are able to continuously evaluate, improve, and expand on every single one in order to ensure FantasyGuru’s success in the marketplace.