20k Unique Sign-Ups per Month
A lead generation campaign which utilizes attractive landing pages created with several partner sweepstakes programs. These contacts are then onboarded to a newsletter campaign based on their interests and engaged into the future.
Firon builds custom landing pages following specific brand guidelines and contest legal rules. Each program utilizes several designs for A/B testing and maximum contact collection.
Each contact collected is followed up with an automated email campaign that confirms entry, thanks them with a gift, and introduces them to the upcoming newsletter they will be receiving.
The newsletters are sent weekly with related news, unique blog content, giveaways, and more contests (as explained further in BeautySavers).
Firon establishes automated collection and segmentation from the landing pages to several marketing platforms to optimize use of all information within the established ecosystem.