175 leads | 9% Conversion | 16 Clients in 3 Months
A high volume strategic content marketing and lead generation campaign utilizing LinkedIn. The content enforces Twenty Pine as the leading specialized talent firm for advising salesforce professionals and companies, and the direct messages re-target readers to convert them into customers.
Firon performs ongoing, in-depth research on the Twenty Pine brand, its service and sales pitch, the frequently asked questions and interests of their current and potential customers, and trends in the industry. We utilize all of this information and meet with Twenty Pine monthly to produce search optimized blog topics that evolve over time based on the performance of the past publications.
Firon posts relative news, announcements and publishes the blogs on Twenty Pine’s social media channels daily.
Firon utilizes LinkedIn advertising to target and re-target Twenty Pine’s potential clients. We utilize the proprietary blog articles as the advert content to build up the social audience, generate traffic to the website and ultimately capture leads for Twenty Pine’s follow-up. Firon re-targets the same audience with direct In-Mail and Lead Forms on LinkedIn.