3k Conversions | 15.5% Email OR | 2.5% Email CTR | 1.65x Social ROAS | 4k New Emails | 10.8k New Followers | 357% Increase in Organic Traffic
Firon has expanded Warp + Weft’s marketing efforts and helped in the acquisition of new users while also engaging their current customer base. Firon’s SEO strategy for Warp + Weft has led to the growth of ranking keywords from 1K to over 6K as of December 2019 from January 2017. A clear spike in revenue and website traffic following email campaigns implemented by Firon tailored to Warp + Weft’s customers has also been observed. Firon’s email strategy segments users based on engagement level and sets up automations to cross-sell products that they’ll love. Through data collection and evaluation, Firon has created extensive personas to fit the Warp + Weft shopper of all sizes, ages, and overall demographics. From there, programmatic and social ads are implemented and targeted to these specific personas in order to sell them exactly what they want and need from Warp + Weft. Along with evaluating and optimizing these various digital channels in order to maximize Warp + Weft’s reach, Firon also provides extensive reporting on Warp + Wefts customer base to determine metrics such as the lifetime value of a customer to produce insightful attribution models.