Specialized in Shopify Plus & Subscription DTC
Specialized in Shopify Plus & Subscription DTC
Engineering Growth for the AI Era.
Engineering Growth for the AI Era.
We unify GEO and Business Intelligence to secure your status and protect your margin in the future economy.
We unify GEO and Business Intelligence to secure your status and protect your margin in the future economy.
Trusted by
The "Black Box" vs. Unified Truth
The "Black Box" vs. Unified Truth
The "Black Box"
vs. Unified Truth
The Industry Reality
The Industry Reality
Chasing the wrong numbers. Most agencies optimize for ROAS. Your actual profit is a different conversation.
Chasing the wrong numbers. Most agencies optimize for ROAS. Your actual profit is a different conversation.
Search is changing, fast. When someone asks ChatGPT or Perplexity for a recommendation, ranking #1 on Google doesn't help you. You either show up in AI results or you don't.
Search is changing, fast. When someone asks ChatGPT or Perplexity for a recommendation, ranking #1 on Google doesn't help you. You either show up in AI results or you don't.
The result? Budget that gets spent, but doesn't compound.
The result? Budget that gets spent, but doesn't compound.
The Industry Reality
Chasing the wrong numbers. Most agencies optimize for ROAS. Your actual profit is a different conversation.
Search is changing, fast. When someone asks ChatGPT or Perplexity for a recommendation, ranking #1 on Google doesn't help you. You either show up in AI results or you don't.
The result? Budget that gets spent, but doesn't compound.
How We're Different
How We're Different
We optimize for profit, not optics. Contribution margin is the only metric that tells you if your business is actually growing.
We optimize for profit, not optics. Contribution margin is the only metric that tells you if your business is actually growing.
Senior people, start to finish. No juniors running your account. No handoffs to someone who wasn't in the room when the strategy was built.
Senior people, start to finish. No juniors running your account. No handoffs to someone who wasn't in the room when the strategy was built.
Growth that holds up. We're not chasing short-term wins. We build programs that keep working.
The Results: Capital deployment with predictable, scalable returns.
How We're Different
We optimize for profit, not optics. Contribution margin is the only metric that tells you if your business is actually growing.
Senior people, start to finish. No juniors running your account. No handoffs to someone who wasn't in the room when the strategy was built.
Growth that holds up. We're not chasing short-term wins. We build programs that keep working.
The Evidence
AI-Resilient SEO & Content Strategy
The rise of AI-generated answers (SERP) threatened to erode standard informational traffic; needed to pivot from volume-based acquisition to capturing high-intent, loyal users.
Evolved the SEO architecture into a retention-based model. Shifted content focus to deep-expertise topics (beyond AI capabilities), optimized site taxonomy for complex user journeys, and secured technical signals to ensure brand citation within AI overviews.
650%
Traffic Growth (Scaled 40k to 300k Monthly Users)
152k
Total Keywords (Indexed Market Authority)
1,500+
Top 3 Rankings (High-Intent Keywords)
15,000
SERP Features (Dominating Snippets & Al Citations)
Unified B2B & B2C Revenue Attribution
The business struggled to distinguish high-value B2B (Trade) partners from standard B2C shoppers within their data. They lacked a reliable way to attribute actual revenue, rather than just leads, to specific acquisition channels, blinding them to true ROI across both business lines.
Engineered a privacy-first, first-party data framework that persists source data from initial click to final purchase. This architecture cleanly segments B2B and B2C revenue streams within Shopify, enabling end-to-end attribution without reliance on third-party cookies or platform-reported vanity metrics.
Clean Revenue Separation
Isolated £79k B2B vs. £306k B2C Monthly
100% Source Persistence
Tracked Across 6,700+ Trade Members
Channel ROI Visibility
Attributed £425k+ Revenue to Paid/SEO/Email
Lifetime Value Tracking
Validated ~50% Return Rate for Trade Cohorts
Automated E-Commerce SEO Scale
Faced a scalability bottleneck with thousands of unoptimized SKUs and disorganized categories, rendering manual SEO impossible. Consequently, search visibility was restricted to existing branded queries, with zero footprint in non-branded discovery or AI-generated results.
Deployed a proprietary SEO automation framework to systemize optimization across thousands of product pages and categories, eliminating the need for a manual workforce. Simultaneously re-engineered the content strategy to capture high-intent non-branded queries and secured technical signals for broad AI search citation.
+68%
Non-Branded Discovery Traffic
Growth within 12 Months+30%
Organic Sales Growth in Q1
2026 Compared to 2025AI Search Expansion
Secured Non-Branded
Organic CitationsMassive SKU Automation
Systemized Optimization for
Thousands of Pages
The Evidence
AI-Resilient SEO & Content Strategy
The rise of AI-generated answers (SERP) threatened to erode standard informational traffic; needed to pivot from volume-based acquisition to capturing high-intent, loyal users.
Evolved the SEO architecture into a retention-based model. Shifted content focus to deep-expertise topics (beyond AI capabilities), optimized site taxonomy for complex user journeys, and secured technical signals to ensure brand citation within AI overviews.
650%
Traffic Growth (Scaled 40k to 300k Monthly Users)
152k
Total Keywords (Indexed Market Authority)
1,500+
Top 3 Rankings (High-Intent Keywords)
15,000
SERP Features (Dominating Snippets & Al Citations)
Unified B2B & B2C Revenue Attribution
The business struggled to distinguish high-value B2B (Trade) partners from standard B2C shoppers within their data. They lacked a reliable way to attribute actual revenue, rather than just leads, to specific acquisition channels, blinding them to true ROI across both business lines.
Engineered a privacy-first, first-party data framework that persists source data from initial click to final purchase. This architecture cleanly segments B2B and B2C revenue streams within Shopify, enabling end-to-end attribution without reliance on third-party cookies or platform-reported vanity metrics.
Clean Revenue Separation
Isolated £79k B2B vs. £306k B2C Monthly
100% Source Persistence
Tracked Across 6,700+ Trade Members
Channel ROI Visibility
Attributed £425k+ Revenue to Paid/SEO/Email
Lifetime Value Tracking
Validated ~50% Return Rate for Trade Cohorts
Automated E-Commerce SEO Scale
Faced a scalability bottleneck with thousands of unoptimized SKUs and disorganized categories, rendering manual SEO impossible. Consequently, search visibility was restricted to existing branded queries, with zero footprint in non-branded discovery or AI-generated results.
Deployed a proprietary SEO automation framework to systemize optimization across thousands of product pages and categories, eliminating the need for a manual workforce. Simultaneously re-engineered the content strategy to capture high-intent non-branded queries and secured technical signals for broad AI search citation.
+68%
Non-Branded Discovery Traffic
Growth within 12 Months+30%
Organic Sales Growth in Q1
2026 Compared to 2025AI Search Expansion
Secured Non-Branded
Organic CitationsMassive SKU Automation
Systemized Optimization for
Thousands of Pages
Two things, done really well.
Two things, done really well.
AI Search & Visibility
AI Search & Visibility
Recommendation Engineering
Search is changing fast. AI tools like ChatGPT and Perplexity are becoming how people find brands — and most companies aren't showing up. We make sure you do, and we can explain exactly how in plain English.
Search is changing fast. AI tools like ChatGPT and Perplexity are becoming how people find brands — and most companies aren't showing up. We make sure you do, and we can explain exactly how in plain English.
Data & Business Intelligence
Data & Business Intelligence
The Unified Truth
We connect your ad spend to your actual revenue so you can see what's working and stop guessing. One clear picture, no black boxes.
We connect your ad spend to your actual revenue so you can see what's working and stop guessing. One clear picture, no black boxes.
Work with people who know what they're doing.
Work with people who know what they're doing.
No junior account managers. No offshore handoffs. When you hire Firon, you get a small, senior team that treats your budget like it's their own.
No junior account managers. No offshore handoffs. When you hire Firon, you get a small, senior team that treats your budget like it's their own.
15+ years scaling brands. A strategic partner for high-growth founders, focused on sustainable revenue models and long-term equity value.
15+ years scaling brands. A strategic partner for high-growth founders, focused on sustainable revenue models and long-term equity value.
DERICK
Head of SEO
12+ years engineering visibility. Pioneer of the Agentic Commerce Protocol (ACP), focused on future-proofing brands for the transition to Al-driven discovery.
12+ years engineering visibility. Pioneer of the Agentic Commerce Protocol (ACP), focused on future-proofing brands for the transition to Al-driven discovery.
Paid Media
The Growth Engine
Full-funnel campaigns on Meta, Google, and beyond — optimized for profit, not vanity metrics. We care about what hits your bottom line, not what looks good in a dashboard.
Explore Strategy
AI Search & Visibility
Recommendation Engineering
Search is changing fast. AI tools like ChatGPT and Perplexity are becoming how people find brands — and most companies aren't showing up. We make sure you do, and we can explain exactly how in plain English.
Explore strategy
Data & Business Intelligence
The Unified Truth
We connect your ad spend to your actual revenue so you can see what's working and stop guessing. One clear picture, no black boxes.
Explore strategy
Two things,
done really well.
Work with people who know what they're doing.
No junior account managers. No offshore handoffs. When you hire Firon, you get a small, senior team that treats your budget like it's their own.
Not sure if we're the right fit? Let's find out.
Not sure if we're the right fit? Let's find out.
Not sure if we're the right fit? Let's find out.
We offer a free audit that shows you exactly where your spend is leaking and where your biggest opportunities are. No pitch deck, no fluff, just an honest look at what's working and what isn't.
We offer a free audit that shows you exactly where your spend is leaking and where your biggest opportunities are. No pitch deck, no fluff, just an honest look at what's working and what isn't.
AI-Resilient SEO
& Content Strategy
The rise of AI-generated answers (SERP) threatened to erode standard informational traffic; needed to pivot from volume-based acquisition to capturing high-intent, loyal users.
Evolved the SEO architecture into a retention-based model. Shifted content focus to deep-expertise topics (beyond AI capabilities), optimized site taxonomy for complex user journeys, and secured technical signals to ensure brand citation within AI overviews.
650%
Traffic Growth (Scaled 40k to
300k Monthly Users)
152k
Total Keywords (Indexed Market Authority)
1,500+
Top 3 Rankings (High-Intent Keywords)
15,000
SERP Features (Dominating Snippets & Al Citations)